Find out how your brand stacks up
Branding | Mortar 360
How compelling is your brand? Is your marketing organization robust, or just a bust? Use Mortar's patented Brand-O-Meter™ below to find out.

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Within my company, Marketing is generally perceived as:
A long-term strategic investment
An open dialogue with customers
An excuse to spend 3 weeks shooting commercials in Tahiti
A mysterious pagan ritual, possibly involving cannibalism
The last time we conducted any consumer research was:
After that last embarrassing product launch
Sometime during the Reagan administration
Last Tuesday, in line at the post office
The last time the CEO's wife said "I don't like blue"
My team's decision-making process can best be described as:
Creative, collaborative, and responsive
Dictatorial, but effective
A consensus-driven bowl of congealed oatmeal
"Shut up, stupidhead!" "No, you're a stupidhead!"
The public perceives my brand as:
The very personification of our vision. A verb, as in, "to Google" something
Something that was moderately, momentarily cool, like roller-disco
A craven marketing ploy designed to weaken America's moral fiber
I'm sorry, were you saying something?
Our presence in the marketplace can be measured by:
The deep cultural and behavioral shifts we have precipitated
The imitators we have inspired
A powerful electron microscope
Is that Mike Wallace in our waiting room?
Our competitors regard us:
Only from the relative safety of a reinforced bunker
Longingly, the way we used to look at Janey Hunsicker in the 5th grade
With the contempt usually reserved for things found stuck to one's shoe
Between convulsive fits of laughter
Brand-O-Meter Compute